You do not always need a full redesign — often the homepage bleeds conversions because of unclear headlines, weak CTAs, or mobile layout issues. Use this fifteen-point UX audit checklist from CrixSol design reviews to find quick wins before you spend on a rebuild.
We audit dozens of homepages each year. The pattern repeats: beautiful visuals, unclear value proposition, and CTAs that compete with each other. These fifteen checks take an afternoon and often uncover fixes you can ship in a sprint — no Figma overhaul required.
Above the fold (first five seconds)
Visitors should answer three questions instantly: What do you do? Who is it for? What should I do next?
- 1. Headline states outcome, not buzzwords (“We build Magento stores that load under 2s” beats “Digital excellence”)
- 2. One primary CTA — not three equal buttons
- 3. Hero image or video shows product/context, not generic handshakes
- 4. Logo bar or metric (“500+ projects”) only if verifiable
Navigation and wayfinding
5. Limit top-level nav to five to seven items; group services under one menu if needed.
6. Sticky header on desktop should not cover content — add scroll padding.
7. Mobile menu: services reachable in two taps; phone number visible for local businesses.
Trust and proof
8. Testimonials with full name, role, and company — not “Happy client.”
9. Case study cards link to detail with measurable results.
10. Security badges and certifications only where relevant (payment, healthcare, etc.).
Performance and accessibility
11. LCP under 2.5s on mobile — compress hero media.
12. Contrast ratios pass WCAG AA on buttons and body text.
13. Focus states visible for keyboard users.
Footer and final CTA
14. Repeat primary CTA before footer with a short value reminder.
15. Footer includes contact, privacy link, and sitemap paths to key service pages for SEO and lost visitors.
Key takeaway
Run this audit with Hotjar or Microsoft Clarity session recordings playing — where users hesitate on the recording is where your checklist failed.
